Last checked Jul 13, 2026
VitalRADS (PP-TX LLC d/b/a VitalRads), operated as part of/under Thrive Pet Healthcare (Pathway Vet Alliance LLC / National AVC LLC)vitalrads.comVitalRADS (PP-TX LLC d/b/a VitalRads), operated as part of/under Thrive Pet Healthcare (Pathway Vet Alliance LLC / National AVC LLC) is currently listed as private-equity-owned.
Ownership & Acquisition History
VitalRADS appears to be controlled through Thrive Pet Healthcare (Pathway Vet Alliance LLC / National AVC LLC), whose equity sponsor is the private equity firm TSG Consumer Partners (majority stake acquired April 3, 2020).
Notes
- VitalRADS Terms of Use identify the operating entity as “PP-TX LLC d/b/a VitalRads.”
- VitalRADS Privacy Policy/Notice is written for “National AVC LLC, d/b/a Thrive … and its affiliates,” indicating VitalRADS is treated as an affiliate within the Thrive organization.
- A trademark record snippet indicates “VITALRADS” is a trademark of PATHWAY VET ALLIANCE LLC (Thrive’s predecessor legal name/DBA structure), supporting that VitalRADS is owned/controlled within the Thrive corporate group rather than being fully independent.
- Thrive Pet Healthcare publicly describes TSG Consumer Partners as its “equity sponsor,” and TSG publicly announced acquiring a majority stake in Pathway Vet Alliance on April 3, 2020.
Sources
- Our History – VitalRADS
VitalRADS - Founding year (2010), founder (Brian Poteet), and headquarters location (Cypress, Texas).
- Terms of Use – VitalRADS (Effective June 1, 2022)
VitalRADS - Legal entity: “PP-TX LLC d/b/a VitalRads.”
- Privacy Policy – VitalRADS (Last Updated: January 31, 2024)
VitalRADS - Shows the privacy notice for “National AVC LLC … and its affiliates (collectively, ‘Thrive’)” on VitalRADS’ site, indicating affiliation with Thrive.
- Thrive Pet Healthcare Secures New Financing Providing $350+ Million of Enhanced Liquidity to Drive Future Growth (March 31, 2025)
Thrive Pet Healthcare - States the financing was supported by Thrive’s “equity sponsor, TSG Consumer Partners,” supporting current PE sponsorship/control.
- TSG Consumer Partners Acquires Pathway Vet Alliance from Morgan Stanley Capital Partners (April 3, 2020)
Business Wire - Transaction date and that TSG acquired a majority stake in Pathway Vet Alliance (the Thrive platform), establishing when PE control began.
- VITALRADS Trademark of PATHWAY VET ALLIANCE LLC - Registration Number 4987362 - Serial Number 86783702
Justia Trademarks - Indicates the VITALRADS trademark owner is PATHWAY VET ALLIANCE LLC, supporting that VitalRADS is owned/controlled within the Thrive/Pathway corporate group.
- https://www.vitalrads.com/teleradiology/
Web search - Consulted by the research agent
- https://vitalrads.com/outpatient-center/
Web search - Consulted by the research agent
- https://www.vitalradacademy.org/
Web search - Consulted by the research agent
- https://vitalrads.com/support/
Web search - Consulted by the research agent
- https://www.vrads.com/
Web search - Consulted by the research agent
- https://www.bbb.org/us/tx/cypress/profile/veterinary-internal-medicine/vitalrads-0915-90050956
Web search - Consulted by the research agent
Ownership FAQ
Is VitalRADS (PP-TX LLC d/b/a VitalRads), operated as part of/under Thrive Pet Healthcare (Pathway Vet Alliance LLC / National AVC LLC) owned by private equity?
Yes. VitalRADS (PP-TX LLC d/b/a VitalRads), operated as part of/under Thrive Pet Healthcare (Pathway Vet Alliance LLC / National AVC LLC) is currently listed as private-equity-owned by TSG Consumer Partners.
Who owns VitalRADS (PP-TX LLC d/b/a VitalRads), operated as part of/under Thrive Pet Healthcare (Pathway Vet Alliance LLC / National AVC LLC)?
Thrive Pet Healthcare (Pathway Vet Alliance LLC / National AVC LLC), which is controlled by private equity sponsor TSG Consumer Partners
When was VitalRADS (PP-TX LLC d/b/a VitalRads), operated as part of/under Thrive Pet Healthcare (Pathway Vet Alliance LLC / National AVC LLC) last checked?
This page was last checked on Jul 13, 2026.