Last checked Oct 5, 2026
Virtual Yarns (Virtual Yarns Limited)virtualyarns.comVirtual Yarns (Virtual Yarns Limited) is not currently listed as private-equity-owned.
Ownership & Acquisition History
Virtual Yarns appears to be an independent, family-run private company and not currently controlled by a private equity firm or fund.
Notes
- Virtual Yarns’ own “About Us” page explicitly describes the business as a “gloriously independent family business,” which is inconsistent with PE sponsor control.
- Virtual Yarns’ homepage states it is a “small independent family business based on the Hebridean Isle of Lewis,” supporting privately/family-controlled status.
- A UK corporate registry aggregator (Companies House-derived) lists Virtual Yarns Limited as an active private limited company with directors including Alice Starmore and Jade Starmore; no PE sponsor/parent is indicated in the available registry-derived summary.
- Founding year is not stated clearly on the company website; Ravelry’s source listing for Virtual Yarns indicates the website/source was published in November 1999. Virtual Yarns Limited’s incorporation date is 4 March 2011 (later than the apparent operating history). Founding year is therefore best treated as approximate.
Sources
- About Us – Virtual Yarns
Virtual Yarns - States it is a “gloriously independent family business” (supports non-PE ownership characterization) and references Alice & Jade Starmore.
- Virtual Yarns – Home of Alice Starmore Hand Knitting Yarns & Designs
Virtual Yarns - States Virtual Yarns is a “small independent family business based on the Hebridean Isle of Lewis” (supports non-PE ownership and location).
- Ravelry: Virtual Yarns - patterns (source)
Ravelry - Lists “Virtual Yarns by Alice Starmore, Jade Starmore” and indicates “published in November 1999” (supports founders attribution and approximate start year).
- VIRTUAL YARNS LIMITED - Free Company Check
CompaniesList (Companies House-derived summary) - Shows incorporation date (2011-03-04) and directors including Alice Starmore and Jade Starmore (supports privately held status; no PE owner indicated).
- Footer logo image file
Virtual Yarns - Direct URL to current Virtual Yarns logo image.
- https://www.ravelry.com/shops/virtual-yarns-2
Web search - Consulted by the research agent
- https://www.etsy.com/market/virtual_yarns
Web search - Consulted by the research agent
- https://www.alicestarmore.com/contact/
Web search - Consulted by the research agent
- https://virtualyarns.com/product-category/all-products/
Web search - Consulted by the research agent
- https://www.datocms-assets.com/101500/1718198645-ffk_2024e.pdf
Web search - Consulted by the research agent
- https://www.steek.scot/purchase-information/
Web search - Consulted by the research agent
- https://virtualyarns.com/delivery-information/
Web search - Consulted by the research agent
Ownership FAQ
Is Virtual Yarns (Virtual Yarns Limited) owned by private equity?
No. Virtual Yarns (Virtual Yarns Limited) does not currently appear to be private-equity-owned.
Who owns Virtual Yarns (Virtual Yarns Limited)?
Privately held, family-run business (Virtual Yarns Limited; run by the Starmore family)
When was Virtual Yarns (Virtual Yarns Limited) last checked?
This page was last checked on Oct 5, 2026.