Last checked Oct 5, 2026
Tower 28 Beauty, Inc. (Tower 28 Beauty)tower28beauty.comTower 28 Beauty, Inc. (Tower 28 Beauty) is not currently listed as private-equity-owned.
Ownership & Acquisition History
Tower 28 Beauty is not currently controlled by a private equity firm; it is founder-led and has raised growth/venture-style minority capital (including a Series A led by Prelude Growth Partners in 2023) without evidence of PE control.
Notes
- Beauty Independent reports Tower 28 launched in 2019 and that it secured a Series A round led by Prelude Growth Partners in 2023; the same interview includes the founder stating the brand is not attached to a private equity group, which argues against PE control.
- Tower 28’s official About page identifies Amy Liu as founder/CEO and ties the brand to Los Angeles/Santa Monica (its namesake lifeguard tower in Los Angeles).
- The Tower 28 site’s privacy policy provides a Santa Monica, CA address for Tower 28 Beauty, Inc., supporting location context.
- A direct Tower 28 logo asset URL is observable from third-party technical page parsing of tower28beauty.com resources.
Sources
- Beyond The Black Square: Tower 28's Amy Liu On Why DEI Is More Important Than Ever In Beauty
Beauty Independent - States Tower 28 launched in 2019; notes Series A led by Prelude Growth Partners in 2023; includes statement 'We’re not attached to a private equity group...'
- About 2.0 – Tower 28 Beauty
Tower 28 Beauty - Identifies Amy Liu as founder/CEO and describes Tower 28 as named after a real lifeguard tower in Los Angeles.
- Privacy policy – Tower 28 Beauty
Tower 28 Beauty - Lists Tower 28 Beauty, Inc. contact/mailing address in Santa Monica, CA.
- Tower28beauty.com — Clean Makeup Designed for Sensitive Skin | Tower 28 Beauty
Hypestat - Shows a direct, preload-referenced site asset URL for the Tower 28 logo SVG (logo--clear-space.svg).
- https://trademarks.justia.com/880/51/tower28-88051988.html
Web search - Consulted by the research agent
- https://www.trademarkia.com/tower-28-88051988
Web search - Consulted by the research agent
- https://uspto.report/TM/88051988/SOU20190629153415/
Web search - Consulted by the research agent
- https://www.tower28beauty.com/pages/about-us
Web search - Consulted by the research agent
- https://www.provenance.org/brands/tower-28?page=31
Web search - Consulted by the research agent
- https://towerr28beauty.com/pages/about
Web search - Consulted by the research agent
- https://uspto.report/TM/88051988/
Web search - Consulted by the research agent
- https://www.crunchbase.com/organization/tower-28-beauty
Web search - Consulted by the research agent
Ownership FAQ
Is Tower 28 Beauty, Inc. (Tower 28 Beauty) owned by private equity?
No. Tower 28 Beauty, Inc. (Tower 28 Beauty) does not currently appear to be private-equity-owned.
Who owns Tower 28 Beauty, Inc. (Tower 28 Beauty)?
Privately held; founder-led (Amy Liu) with minority outside investors (e.g., Prelude Growth Partners-led Series A in 2023) rather than a private-equity controlling sponsor.
When was Tower 28 Beauty, Inc. (Tower 28 Beauty) last checked?
This page was last checked on Oct 5, 2026.