Last checked Oct 8, 2026
Rituals Cosmetics (Rituals Cosmetics Enterprise B.V.)rituals.comRituals Cosmetics (Rituals Cosmetics Enterprise B.V.) is not currently listed as private-equity-owned.
Ownership & Acquisition History
Rituals Cosmetics is not currently controlled by a private equity firm; it is privately held and controlled by founder/CEO Raymond Cloosterman as the major shareholder.
Notes
- MT/Sprout reports that external investors sold their shares back to Raymond Cloosterman and describes him as the (current) major shareholder ('grootaandeelhouder').
- MT/Sprout also describes the founding in 2000 by Cloosterman together with Marcel van Groningen and Rolf de Gier, starting in a basement on Amsterdam’s Herengracht.
- Rituals' official 'About' page identifies Raymond Cloosterman as Founder & CEO and states the brand began in Amsterdam.
Sources
- Raymond Cloosterman heeft de touwtjes strak in handen bij Rituals
MT/Sprout - Founder-led/controlled ownership (major shareholder; external investors sold shares back) and founding details (2000; basement at Herengracht in Amsterdam; co-founders named).
- About Rituals
Rituals (official website) - Founder & CEO identification (Raymond Cloosterman) and origin story beginning in Amsterdam.
- Media kit: Logos
Rituals Newsroom (official) - Official brand logo assets (source for current logo).
- https://rituals-careers-prd.kaliber.io/en-NL/work-with-heart-and-soul/timeline/
Web search - Consulted by the research agent
- https://careers.rituals.com/fr-FR/work-with-heart-and-soul/timeline/
Web search - Consulted by the research agent
- https://www.vanderrijk.nl/retailers-in-nederland/rituals/
Web search - Consulted by the research agent
- https://managementscope.nl/bedrijf/rituals
Web search - Consulted by the research agent
- https://de.wikipedia.org/wiki/Rituals_Cosmetics
Web search - Consulted by the research agent
- https://www.rsm.nl/nl/information-for/journalists/in-the-media/detail/9494-hoe-cloosterman-van-rituals-een-wereldmerk-heeft-gemaakt/
Web search - Consulted by the research agent
- https://www.pureluxe.nl/2022/12/het-succesverhaal-rituals-oprichter-raymond-cloosterman/
Web search - Consulted by the research agent
- https://www.imd.org/research-knowledge/marketing/case-studies/rituals-cosmetics-building-the-world-s-leading-well-being-brand-in-asia/
Web search - Consulted by the research agent
- https://ju.diva-portal.org/smash/get/diva2%3A1215039/FULLTEXT01.pdf
Web search - Consulted by the research agent
Ownership FAQ
Is Rituals Cosmetics (Rituals Cosmetics Enterprise B.V.) owned by private equity?
No. Rituals Cosmetics (Rituals Cosmetics Enterprise B.V.) does not currently appear to be private-equity-owned.
Who owns Rituals Cosmetics (Rituals Cosmetics Enterprise B.V.)?
Privately held; controlled by founder/CEO Raymond Cloosterman (majority shareholder).
When was Rituals Cosmetics (Rituals Cosmetics Enterprise B.V.) last checked?
This page was last checked on Oct 8, 2026.