Last checked Sep 17, 2026
Reformation Inc. (fashion brand; NYSE: REF)thereformation.comReformation Inc. (fashion brand; NYSE: REF) is currently listed as private-equity-owned.
Ownership & Acquisition History
Yes—Reformation is currently controlled by private equity firm Permira, which retains a controlling stake after Reformation’s 2026 IPO.
Notes
- Permira announced a definitive agreement to acquire a majority stake in Reformation on July 10, 2019, establishing private-equity control.
- Reformation’s IPO-era SEC prospectus describes Permira as a significant stockholder with the ability to exercise significant voting influence, and the company’s 2026 coverage indicates Permira retained control post-IPO.
- Reformation’s SEC filings and company timeline identify the company as founded in 2009; SEC filings and reputable press identify Yael Aflalo as the founder; the company timeline places the origin in Los Angeles.
Sources
- Sustainable fashion brand Reformation announces majority investment from the Permira Funds
Permira - PE majority/control investment announcement (majority stake) and timing (July 10, 2019).
- Reformation IPO prospectus / registration statement (SEC filing)
U.S. Securities and Exchange Commission (SEC) - States Reformation was founded in 2009; notes REF Topco incorporated in 2019 in connection with Permira acquisition; describes Permira as significant shareholder with significant voting influence; provides official website and HQ address.
- Final prospectus (424B4) — director biography and company background
U.S. Securities and Exchange Commission (SEC) - Identifies Yael Aflalo as founder (founded Reformation in 2009) and includes 2009 founding statement plus Permira majority-interest acquisition context.
- Now Public, Reformation Is Worth $886 Million. What’s Next?
Vogue - Post-IPO statement that Permira retains a controlling stake (current control).
- Ref Timeline & History: How We Got Started (Timeline)
Reformation (official site) - Company origin story and founding location context (born in 2009; started in first store in Los Angeles).
- Reformation signatory page (logo shown) — The Climate Pledge
The Climate Pledge (Amazon) - Provides a current Reformation logo image file reference and repeats that Reformation was founded in 2009.
- https://media.permira.com/media/sqef23d3/reformation-press-release.pdf
Web search - Consulted by the research agent
- https://www.sec.gov/Archives/edgar/data/1787117/000110465926105131/0001104659-26-105131-index.html
Web search - Consulted by the research agent
- https://www.vogue.com/article/is-reformation-ready-for-wall-street
Web search - Consulted by the research agent
- https://news.bloomberglaw.com/capital-markets/clothing-brand-reformation-backers-raise-210-9-million-in-ipo
Web search - Consulted by the research agent
- https://www.sec.gov/Archives/edgar/data/1787117/000162828026061594/R7.htm
Web search - Consulted by the research agent
- https://www.bizjournals.com/losangeles/news/2019/07/11/permira-acquires-a-majority-stake-in-reformation.html
Web search - Consulted by the research agent
Ownership FAQ
Is Reformation Inc. (fashion brand; NYSE: REF) owned by private equity?
Yes. Reformation Inc. (fashion brand; NYSE: REF) is currently listed as private-equity-owned by Permira (via the Permira funds / Permira Advisers LLC).
Who owns Reformation Inc. (fashion brand; NYSE: REF)?
Reformation Inc. is a publicly traded company (NYSE: REF) with private equity firm Permira retaining a controlling stake (post-IPO).
When was Reformation Inc. (fashion brand; NYSE: REF) last checked?
This page was last checked on Sep 17, 2026.