Last checked Sep 17, 2026
Peet's Coffee (brand of JDE Peet's; ultimately controlled by Keurig Dr Pepper Inc.)peets.comPeet's Coffee (brand of JDE Peet's; ultimately controlled by Keurig Dr Pepper Inc.) is not currently listed as private-equity-owned.
Ownership & Acquisition History
Peet’s is not currently controlled by a private equity sponsor; it is part of JDE Peet’s, which is now part of Keurig Dr Pepper following an April 2026 acquisition.
Notes
- JDE Peet’s states it is now part of the Keurig Dr Pepper (KDP) Coffee Operating Unit following KDP’s acquisition in April 2026.
- JDE Peet’s lists Peet’s as one of its global brands/powerhouses, supporting that Peet’s operates within the JDE Peet’s corporate group.
- Peet’s corporate materials state Alfred Peet opened his first shop in Berkeley on April 1, 1966 (supporting founder, place, and year).
- Logo URL is taken from Peet’s official 'Multimedia' asset download (Shopify CDN link).
Sources
- Governance | JDE Peet's
JDE Peet's - Ownership/control: states that following the acquisition by Keurig Dr Pepper (KDP) in April 2026, JDE Peet’s is now part of the KDP Coffee Operating Unit.
- Brands | JDE Peet's
JDE Peet's - Corporate relationship: identifies Peet’s as one of JDE Peet’s 'global powerhouses' in its brand portfolio.
- The History of Peet’s Coffee
Peet's Coffee - Founding: provides the founder (Alfred Peet), founding location (Berkeley, CA), and the opening date/year (April 1, 1966).
- Multimedia | Peet's Coffee
Peet's Coffee - Logo source page: provides downloadable official Peet’s logos.
- PeetsLogo_Vertical_Black.jpg (download asset)
Peet's Coffee (Shopify CDN) - Direct current logo image URL.
- Keurig Dr Pepper Acquires JDE Peet's and Announces Rafael Oliveira as CEO of Future Global Coffee Co. (press release PDF)
Keurig Dr Pepper Investor Relations - Transaction context: KDP press release describing the transaction and post-closing acceptance/delisting timeline around April 2026.
- https://www.jdepeets.com/investors/financial-reports/annual-reports/
Web search - Consulted by the research agent
- https://en.wikipedia.org/wiki/Peet%27s_Coffee
Web search - Consulted by the research agent
- https://www.jdepeets.com/siteassets/home/investors/annual-reports/2025-xbrl/ixbrl-viewer.htm
Web search - Consulted by the research agent
- https://commons.wikimedia.org/wiki/File%3APeet%27s_Coffee_logo.svg
Web search - Consulted by the research agent
- https://www.visitberkeley.com/directory/peets-coffee-tea/
Web search - Consulted by the research agent
- https://en.wikipedia.org/wiki/Alfred_Peet
Web search - Consulted by the research agent
Ownership FAQ
Is Peet's Coffee (brand of JDE Peet's; ultimately controlled by Keurig Dr Pepper Inc.) owned by private equity?
No. Peet's Coffee (brand of JDE Peet's; ultimately controlled by Keurig Dr Pepper Inc.) does not currently appear to be private-equity-owned.
Who owns Peet's Coffee (brand of JDE Peet's; ultimately controlled by Keurig Dr Pepper Inc.)?
Keurig Dr Pepper Inc. (public company; Nasdaq: KDP) (via acquisition of JDE Peet’s in April 2026)
When was Peet's Coffee (brand of JDE Peet's; ultimately controlled by Keurig Dr Pepper Inc.) last checked?
This page was last checked on Sep 17, 2026.