Is Is it Private Equity? (isitprivateequity.org) owned by private equity?

Notes

• The homepage presents only the consumer lookup tool UI and does not disclose an operating company name, jurisdiction, address, officers/members, or any parent/owner.
• The Privacy Policy (last updated May 2026) describes data collection and the use of third-party providers (including model/research providers and Stripe for donations) but does not identify a legal entity owner, parent organization, or sponsor.
• The Donate page states contributions help cover hosting/model calls and are processed by Stripe; it also states there are no sponsored rankings or paid ownership changes, but it still does not disclose the operator’s legal entity or jurisdiction.
• Because no legal name/jurisdiction trail is provided on the official pages reviewed, a targeted official Secretary of State/Division of Corporations registry escalation (CA/DE/other) cannot be performed reliably without risking mismatches to similarly-named entities.
• Given the absence of registry-linkable identity details and the absence of any credible third-party ownership/transaction documentation tied to a specific legal entity, ownership is left as uncertain rather than concluding not-private-equity-owned.
• The website appears to be a standalone consumer lookup tool with a donation page and a privacy policy, but it does not list a corporate owner, parent company, or sponsoring investment firm on the pages accessible via the research tool.
• Because no legal entity, leadership/founder, or parent ownership is disclosed on accessible pages, the absence of evidence is not definitive; therefore ownership is marked uncertain.
• The privacy policy indicates the service uses third-party providers (e.g., model/research providers and Stripe for donations), which does not indicate private-equity control.