Last checked Sep 17, 2026
Harriet's Hamburgers (Harriet's Hamburgers Holdings, LLC)harrietshamburgers.comHarriet's Hamburgers (Harriet's Hamburgers Holdings, LLC) is not currently listed as private-equity-owned.
Ownership & Acquisition History
No evidence found that Harriet's Hamburgers is currently controlled by a private equity firm; reporting describes it as an operator partnership/joint venture rather than PE-sponsored ownership.
Notes
- Ownership/control: Axios Charlotte (Sept 13, 2020) describes Harriet’s as a joint venture between Papi Queso, Durban Hospitality, and Plaid Penguin—this is not indicative of a private equity sponsor controlling the business. (No PE fund/sponsor identified in available sources.) ([axios.com](https://www.axios.com/local/charlotte/2020/09/13/harriets-hamburgers-will-open-in-optimist-hall-this-summer-192122?utm_source=openai))
- Founders: A LinkedIn post (by a third party) explicitly names the founders as Joe Haubenhofer, Brian Stockholm, and Collin Ricks. ([linkedin.com](https://www.linkedin.com/posts/tedwilliams22_opens-today-congrats-to-my-buddies-at-activity-7434558982725251073-NL7e?utm_source=openai))
- Founding/debut timing: QSR Magazine reports Harriet’s announced its debut location opening at Optimist Hall in September 2020. ([qsrmagazine.com](https://www.qsrmagazine.com/news/harriets-hamburgers-open-debut-location-optimist-hall/?utm_source=openai))
- Trademark/business entity: Harriet’s privacy policy page identifies the operating entity as Harriet's Hamburgers Holdings, LLC. ([harrietshamburgers.com](https://www.harrietshamburgers.com/privacypolicy?utm_source=openai))
- Founded year uncertainty: LinkedIn’s company profile lists 'Founded 2019' while multiple press items indicate a 2020 debut/opening; this response uses 2020 as the founding year aligned to the concept’s market launch, but the brand/entity may date to 2019. ([linkedin.com](https://www.linkedin.com/company/harrietshamburgers?utm_source=openai))
- Logo URL note: A standalone official brand asset (SVG/PNG) was not clearly accessible from the official site via sources captured; the provided image is a Toast-hosted image showing the Harriet’s mark on branded merchandise/cup. ([d1w7312wesee68.cloudfront.net](https://d1w7312wesee68.cloudfront.net/Jt1V0QNmQRdLhNBLfYvuyJVEUyl9OwWrGgMdTGzQZH0/resize%3Afit%3A720%3A720/plain/s3%3A//toasttab/menu_service/restaurants/40018f1b-da99-4fba-b2f3-ca4f1f579179/MenuItem/2a1bd979-02b8-46e9-a62c-79c1e889a018.jpg))
Sources
- Harriet's Hamburgers | Famous Hamburger Sandwiches | Charlotte, NC, USA (official site)
Harriet's Hamburgers - Official company website and brand/locations context
- New Optimist Hall food stall Harriet's Hamburgers has two food items: burger and fries
Axios Charlotte - States Harriet’s is a joint venture between Papi Queso, Durban Hospitality, and Plaid Penguin (ownership/partner structure; no PE sponsor mentioned)
- Harriet’s Hamburgers to Open Debut Location at Optimist Hall
QSR Magazine - Timing of debut opening at Optimist Hall (Sept 2020) and founding partner reference
- Privacy Policy
Harriet's Hamburgers - Identifies the operating entity as Harriet's Hamburgers Holdings, LLC
- Ted Williams LinkedIn post mentioning Harriet's founders
LinkedIn - Names founders/owners (Joe Haubenhofer, Brian Stockholm, Collin Ricks)
- HARRIET’S HAMBURGERS HOLDINGS, LLC Trademarks
Justia Trademarks - Shows trademark ownership by Harriet’s Hamburgers Holdings, LLC and early filing date (context for formation timing)
- https://www.harrietshamburgers.com/online-store
Web search - Consulted by the research agent
- https://trademarks.justia.com/986/27/harriet-s-98627282.html
Web search - Consulted by the research agent
- https://order.toasttab.com/online/locations/6d6a523a-7268-493e-88d3-cd137a7835a8/default
Web search - Consulted by the research agent
- https://www.harrietshamburgers.com/mantra
Web search - Consulted by the research agent
- https://www.graphicpkg.com/custom-content/uploads/2023/06/Harriets-Hamburger-IntegraFlex-Case-Study_EN.pdf
Web search - Consulted by the research agent
- https://www.theplaidpenguin.com/harrietshamburgers
Web search - Consulted by the research agent
Ownership FAQ
Is Harriet's Hamburgers (Harriet's Hamburgers Holdings, LLC) owned by private equity?
No. Harriet's Hamburgers (Harriet's Hamburgers Holdings, LLC) does not currently appear to be private-equity-owned.
Who owns Harriet's Hamburgers (Harriet's Hamburgers Holdings, LLC)?
Privately held operating company (Harriet's Hamburgers Holdings, LLC); described as a joint venture/partnership among Plaid Penguin, Durban Hospitality, and Papi Queso affiliates.
When was Harriet's Hamburgers (Harriet's Hamburgers Holdings, LLC) last checked?
This page was last checked on Sep 17, 2026.