Last checked May 28, 2026
FitNow, Inc. (doing business as Lose It!)loseit.comFitNow, Inc. (doing business as Lose It!) is not currently listed as private-equity-owned.
Ownership & Acquisition History
Lose It! is not currently controlled by a private equity firm; it is owned by publicly traded Ziff Davis, Inc. through its Everyday Health Group division.
Notes
- Lose It! states it joined the Everyday Health Group (a division of Ziff Davis, Inc.) in 2022, indicating it is part of Ziff Davis rather than a standalone PE-backed company.
- Ziff Davis (a publicly traded company) disclosed completing an acquisition of Lose It! in Q2 2022; this is consistent with Lose It!/FitNow being controlled by Ziff Davis rather than a private equity sponsor.
- Founding details (year, founders, and Boston origin) are consistently described in reference sources about the Lose It! app/company.
Sources
- About Us - Lose It!
FitNow / Lose It! - States Lose It! was created in 2008 and that in 2022 it joined the Everyday Health Group, a division of Ziff Davis, Inc.
- Ziff Davis Completes One Acquisition in Q2 2022
Ziff Davis Investor Relations (Business Wire release hosted on investor.ziffdavis.com) - Confirms Ziff Davis completed an acquisition in Q2 2022 that included Lose It! (equity).
- Lose It! (app)
Wikipedia - Provides founding year (2008), founders (J.J. Allaire, Charles Teague, Paul DiCristina), and that it was developed in Boston.
- Lose It! - Ziff Davis (brand page)
Ziff Davis - Confirms Lose It! is presented as a Ziff Davis health brand and provides the logo image used for logoUrl.
- https://craft.co/lose-it
Web search - Consulted by the research agent
- https://www.fitnowinc.com/terms/loseit/
Web search - Consulted by the research agent
- https://www.fitnowinc.com/
Web search - Consulted by the research agent
- https://www.fitnowinc.com/cookie-policy/
Web search - Consulted by the research agent
- https://www.fitnowinc.com/press/releases/
Web search - Consulted by the research agent
- https://www.cbinsights.com/company/lose-it
Web search - Consulted by the research agent
- https://www.thecompanycheck.com/company/b/lose-it/ftw71b3zsvptvrsca
Web search - Consulted by the research agent
- https://www.fitnowinc.com/terms/
Web search - Consulted by the research agent
Ownership FAQ
Is FitNow, Inc. (doing business as Lose It!) owned by private equity?
No. FitNow, Inc. (doing business as Lose It!) does not currently appear to be private-equity-owned.
Who owns FitNow, Inc. (doing business as Lose It!)?
Ziff Davis, Inc. (NASDAQ: ZD) — via its Everyday Health Group division
When was FitNow, Inc. (doing business as Lose It!) last checked?
This page was last checked on May 28, 2026.