Is Factor AE (Factor A/E) / Factor App INC owned by private equity?

Notes

• Operating/legal entity name: Factor’s Privacy Statement identifies the operator as “Factor App INC” and provides a Fort Wayne, Indiana address (110 W Main Street, Ste #200, Fort Wayne, IN 46802), supporting Indiana as the likely jurisdiction for the operating entity.
• Acquisition chain: Public announcements indicate Factor AE joined/was acquired into the Total Synergy family, making Total Synergy the immediate owner/parent of Factor AE.
• PE/control ambiguity at parent level: Public releases describe PSG and M33 Growth as making a strategic/growth investment into Total Synergy, but the reviewed materials do not explicitly state a control buyout, majority acquisition, or recapitalization resulting in PSG/M33 control.
• Registry escalation attempt (Indiana): The Indiana Secretary of State/INBiz public business search pages were not accessible in this research environment due to JavaScript/anti-bot gating, preventing confirmation of Factor App INC’s entity number, officers, and any merger/domestication trail from official Indiana registry records within this pass.
• Registry escalation note (California/Delaware relevance): Secondary sources suggest Total Synergy has a U.S. presence (including references to California), but this pass did not retrieve an official state-registry record establishing a controlling PE owner for Total Synergy or Factor AE.
• Ownership: Total Synergy states it acquired Factor AE ("Factor AE is now part of Total Synergy") and links to Factor AE’s site; the post also notes a strategic investment in Total Synergy from PSG and M33 Growth, but does not describe the investment as a majority/control transaction.
• Ownership/control ambiguity: A PRNewswire release confirms a growth investment from PSG and M33 Growth into Total Synergy (founded 1999), but does not specify whether PSG/M33 obtained control. Without explicit control language (e.g., majority acquisition/recapitalization/control buyout), PE control cannot be concluded from the sources reviewed.
• Founding: Factor AE’s About page states the product became a standalone company in 2021 and confirms it is based in Fort Wayne, Indiana.
• Founders: Total Synergy’s acquisition announcement quotes Conrad Ehinger as Founder of Factor AE; an additional third-party interview/post describes TK Herman as a co-founder of Factor AE (supporting multi-founder attribution).
• Logo: Factor AE’s site contains logo/brand assets rendered via a CDN, but a direct logo image URL could not be reliably captured from the available materials within this research pass; therefore listed as Unknown.