Last checked Oct 6, 2026
Bass Pro Shops (BPS Direct, LLC; part of Great American Outdoors Group)basspro.comBass Pro Shops (BPS Direct, LLC; part of Great American Outdoors Group) is not currently listed as private-equity-owned.
Ownership & Acquisition History
Bass Pro Shops is privately owned and controlled by founder Johnny Morris (not controlled by a private equity firm).
Notes
- Bass Pro Shops states it is privately owned and does not offer stock, indicating it is not publicly traded and not describing any PE sponsor control.
- A Moody’s credit opinion summary (via Yahoo Finance) describes the Bass Pro business as majority owned by founder John (Johnny) Morris, supporting founder control rather than PE control.
- Bass Pro’s own press-kit materials state the company was founded in 1972 by Johnny Morris in Springfield, Missouri.
- Logo URL provided from Wikimedia Commons as a direct image file URL; treat as a practical current logo image source rather than an official brand-asset distribution page.
Sources
- Can I Purchase Stock in Bass Pro Shops? | Bass Pro Shops
Bass Pro Shops (Help Center) - Bass Pro Shops is privately owned and stock is not offered.
- Great Outdoors Group, LLC — Moody’s assigns B1 to Great Outdoors Group’s term loan; affirms Ba3 CFR (Yahoo Finance reprint)
Moody’s (reprinted by Yahoo Finance) - States Bass Pro is majority owned by its founder (John/Johnny Morris).
- Press Kit | Bass Pro Shops and Cabela’s
Bass Pro Shops (about.basspro.com) - Founding details: founded in 1972 by Johnny Morris (and corporate background).
- Outdoor Retailer Bass Pro Shops Is Buying Cabela’s For $5.5 Billion
Forbes - Describes Bass Pro Shops as privately held; notes Morris as CEO and majority shareholder in the combined company context.
- File:BPS Logo.jpg - Wikimedia Commons
Wikimedia Commons - Provides a direct downloadable logo image file used as logoUrl.
- https://en.wikipedia.org/wiki/Bass_Pro_Shops
Web search - Consulted by the research agent
- https://legalclarity.org/who-owns-bass-pro-shops-private-ownership-explained/
Web search - Consulted by the research agent
- https://help.basspro.com/company-information-e8cd63ea/where-can-i-find-information-about-bass-pros-history-6e02cf79
Web search - Consulted by the research agent
- https://bass-archives.com/bass-pro-shop-grand-opening/
Web search - Consulted by the research agent
- https://legalclarity.org/who-owns-big-cedar-lodge-bass-pro-shops-connection/
Web search - Consulted by the research agent
- https://about.basspro.com/our-founder/entrepreneur/
Web search - Consulted by the research agent
- https://bassfishinghof.com/inductee/johnny-morris/
Web search - Consulted by the research agent
Ownership FAQ
Is Bass Pro Shops (BPS Direct, LLC; part of Great American Outdoors Group) owned by private equity?
No. Bass Pro Shops (BPS Direct, LLC; part of Great American Outdoors Group) does not currently appear to be private-equity-owned.
Who owns Bass Pro Shops (BPS Direct, LLC; part of Great American Outdoors Group)?
Privately owned/controlled by founder Johnny Morris (via Great American Outdoors Group / Great Outdoors Group structure)
When was Bass Pro Shops (BPS Direct, LLC; part of Great American Outdoors Group) last checked?
This page was last checked on Oct 6, 2026.